Mitchells & Butlers (UK) - Vote with Your Throat

UK brewer Mitchells & Butlers wanted to find innovative ways to sell more beer. During the UK general election in May 2005, customers were invited to vote with their throat by selecting from three beers - London Pride Election Ale – Tory, Labour or Liberal Democrat and the number of “votes” was measured each day.
  

Mitchells & Butlers (UK) – Vote with your throat

Campaign Title Vote with your throatBrand Mitchells & ButlersCategory A13 Trade & Sales ForceMedal SilverAgency Elvis Communications

SUMMARY

May 2005 was UK election time and the aim was to give the pub trade a new way to sell more beer. Customers could “Vote with their throat” on Election Day by selecting 1 of 3 beers called London Pride Election Ale – Tory, Labour or Liberal Democrat. Each pump was linked to three independent casks that measured the number of...

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