Miscarriage Association: Cards of acknowledgement

Miscarriage Association, a charity, helped those affected by baby loss in the UK by creating greeting cards specifically acknowledging miscarriage as an important life event.

Objectives

Awareness

The Miscarriage Association had a brand acknowledgement problem. Which meant 1 in 4 women were missing out on the help they needed.

Change behaviour

When a woman loses a baby, it's one of the loneliest moments of her life.

Made even lonelier when the people around her can't find the right words to say, or worse still, any at all. We needed to help loved ones find those words. We also needed to get women the help they needed at the exact time they needed it.

Create short and long-term success

The Miscarriage Association needed to be acknowledged...

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