Miscarriage Association: Cards of acknowledgement

Miscarriage Association, a charity, helped those affected by baby loss in the UK by creating greeting cards specifically acknowledging miscarriage as an important life event.

Objectives

Awareness

The Miscarriage Association had a brand acknowledgement problem. Which meant 1 in 4 women were missing out on the help they needed.

Change behaviour

When a woman loses a baby, it's one of the loneliest moments of her life.

Made even lonelier...