MiRXES: Love your stomach back

MiRXES, a biotechnology company, launched a campaign in Singapore to raise awareness of stomach cancer and the importance of early detection in successful treatment, and engage the public to get tested.

The Brief

Most Singaporeans ignore the symptoms of stomach cancer and delay diagnosis and treatment until it is too late. MiRXES, an emerging global biotechnology company based in Singapore, wanted to raise awareness of stomach cancerand the importance of early detection in successful treatment.

The Objectives

Drive demand for stomach cancer testing using GASTROClear from MiRXES at partner clinics by educating people on the importance of early stomach cancer diagnosis and encourage screening.

Educate

Generate awareness of early detection of stomach cancer in Singapore.

Motivate

Engage Singaporeans to get tested.

Enable

Encourage active participation by having early...

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