Mirinda: Mirinda X Banana Culture – A soda idol’s debut

Mirinda, a soda brand, launched a campaign in China to make Mirinda Banana stand out in the market.

Campaign details

Brand: MirindaBrand owner: PepsiCoEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Carbonated soft drinksMedia channels: Mobile & apps, Online video, Product placement, Social media, Sponsorship - mediaBudget:1 - 3 million...