Mirinda: Laugh the grudge away for Tet

Mirinda, a soft-drinks brand, increased sales and consumer awareness through the use of a music video-led campaign that sought to unite opposing Vietnamese consumers over a glass of soda.

Campaign details

Brand: Suntory Pepsico Vietnam/ Mirinda Agency: Dentsu Redder

Strategy

2018 was splashed with bad blood for the Vietnamese.

For the larger part of 2018, consumers are day after day bombarded with contentious content. If it's not the rival

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