MiraLAX: Moving from nuclear laxatives to holistic health

MiraLAX, a laxative brand, created a series of online videos emphasising how laxative use could improve mental well-being which increased their sales with the Millennial market.

Summary

The laxative category is an aging one. Even as the category leader, MiraLAX struggled to attract younger constipation sufferers. In fact, many would rather live with the discomfort of constipation for unbearably long stretches of time than use...

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