Miralax: Gutlightenment – From nuclear laxatives to holistic health

MiraLAX, a healthcare brand, highlighted to mind-gut connection in their new advertisements to gain greater attention from the millennial market.

Campaign details

Brand: MiraLAX Brand owner: Bayer Group Entrant company: Energy BBDOIdea creation: Energy BBDO Chicago Market: North America (general region) Sector: Non-prescription, OTC products Media channels: Online display, Online video, Point-of-purchase, In-store, Social media, Search marketingBudget: Over 20 million

Campaign video

Creative assets

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