Mint*d: Getting Mint*d

Mint*d, a dental hygiene studio, launched its brand in Australia and attracted the attention of uninsured young people.

Campaign details

Brand: Mint*dBrand owner: Mint*dEntrant company: VMLY&R, SydneyIdea creation: VMLY&R, Sydney / Quantum Market Research, MelbourneMarket: AustraliaSector: Oral healthMedia channels:Events & experiential, Packaging & design, Point-of-purchase,...