Minnesota Mining and Manufacturing Company: The Scotchgard Advantage campaign

Daryl Mallett

Originally a mining operations company, Minnesota Mining and Manufacturing Co. became a massive corporation with a diverse business in research, manufacturing, and marketing.

United States
Strategy

Minnesota Mining and Manufacturing Company: The Scotchgard Advantage campaign

Daryl Mallett

Overview

Originally a mining operations company, Minnesota Mining and Manufacturing Co. became a massive corporation with a diverse business in research, manufacturing,...

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