Ministry of Tourism and Wildlife: Rip Off

The Ministry of Tourism and Wildlife, a government organisation, pushed for a global consensus towards ending the ivory trade in Kenya.

Campaign details

Brand: Ministry of Tourism and WildlifeBrand owner: Ministry of Tourism and WildlifeEntrant company: Ministry Of Tourism & Wildlife, NairobiIdea creation: Ogilvy Africa, NairobiMarket: GlobalSector: Social, political & not-for-profitMedia channels: Direct marketing, Magazines - consumer, Outdoor, out-of-home, Radio & audio, Television, Websites & micrositesBudget: No budget

Executive summary

Kenya is a beautiful country filled with breathtaking scenery and abundant wildlife in its vast savannah plains. Home to the big five – Lions, leopards, elephants, buffalos, and rhinoceroses; its wildlife tourism employs 9.5% of its...

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