Ministry of Justice: #ItStillMatters campaign

A video/audio campaign for the UK Ministry of Justice that encouraged victims of sexual abuse to step forward and seek help and access its online resources.

Executive Summary

From left: #ItStillMatters campaign image; #ItStillMatters video end card colour to compliment each interior setting

The challenge

Following the May 2020 Hidden Harms summit, the Prime Minister and the Lord Chancellor committed to supporting victims of sexual violence and abuse by pledging £40 million towards specialist support services. The Ministry of Justice (MoJ) commissioned us to create a campaign that would raise awareness of these resources and encourage victims and survivors to take the first step in seeking help.

Insight from the March 2017 Crime Survey for England and Wales revealed that there were many barriers that prevented...

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