Ministry of Health and Long-Term Care – Emergency Room Strategy Communications
Agency: Narrative Advocacy Media, A Division of Bensimon Byrne
A. EXECUTIVE SUMMARY
Business Results Period: February 2009 – March 2010.
Start of Advertising / Communication Effort: February 2009.
Base Period as a Benchmark: Monthly ER wait times April 08 to January 09
a) Synopsis of the Case
In recent years, emergency room (ER) wait times have become a bellwether for the quality of Ontario’s health care system. As a result, the government has committed significant money, regulatory and legislative effort to reducing them. Unfortunately, most efforts...