Ministry of Health and Family Welfare: Vaccinating a 100 crore Indians by Dec 2021

India's Ministry of Health and Family Welfare ran a campaign to promote Covid-19 vaccinations with the goal of delivering 1 billion doses of the vaccine.

The situation analysis

The biggest challenge for GOI was inertia, apprehension & fear around COVID vaccines, further fueled by rumours on-ground and social media.

The challenge was compounded by 2nd wave and issues like vaccine raw material shortage...

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