Campaign details
Brand: Ministry of Health and Family Welfare Brand owner: Bill and Melinda Gates Foundation Entrant company: Wavemaker Idea creation: Wavemaker Gurgaon Market: India Sector: Charities & voluntary organisations Media channels: Email marketing, Livestreaming, Online video, Radio & audio, Word of mouth, Influencers, KOLsBudget: No budget
Executive summary
In early 2020, the entire world was plagued with COVID-19. As of today, globally, 540 million people have been affected by it and more than 6 million people have lost their lives. It has been...