Ministry of Health – The Lowdown

One in seven young New Zealanders experience serious depression each year, a condition closely linked to suicidal behaviour.

Ministry of Health – The Lowdown

Category: Social Marketing / Public ServiceAgency: DraftFCBAdvertiser: Ministry of HealthCampaign: The Lowdown


One in seven young Kiwis will experience serious depression over the next 12 months, a condition closely linked to suicidal behaviour. Suicide is the second most common cause of death amongst youth.

DraftFCB's challenge was to reduce the impact of depression on youth by encouraging them to seek help.

The solution was The Lowdown, a leading edge multimedia website. The results have been outstanding. Over 19,000 unique visitors to the site in the first...

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