Ministry Of Consumer Affairs, Spanish Government: #Toystrike

The Ministry of Consumer Affairs, a branch of the Spanish Government, increased impressions, earned media, and debates in Spain by developing a campaign to raise awareness of the impact of gender-stereotyped toys on children’s development.

Campaign details

Title: #ToystrikeBrand: Ministry of Consumer Affairs, Spanish GovernmentProduct: Ministry of Consumer Affairs, Spanish GovernmentIdea: MRM SpainCountry: Spain

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic Level...

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