| Agency: Taxi Advertising & Design |
MINI
Advertiser: MINI Canada Awards: Best Launch -Silver
EXECUTIVE SUMMARY
Results Period for the Case: 2002 and part of 2003 (Launch date was March 2002).
Base Period Used for Comparison:...
MINI
MINI needed to be very carefully positioned in Canada. It faced a wide range of competitors, including Honda Civic, VW Golf, Toyota Celica, Subaru Impreza, Chrysler PT Cruiser, VW Beetle, and Acura RSX.
