MINI

MINI needed to be very carefully positioned in Canada. It faced a wide range of competitors, including Honda Civic, VW Golf, Toyota Celica, Subaru Impreza, Chrysler PT Cruiser, VW Beetle, and Acura RSX.
Agency: Taxi Advertising & Design

MINI

Advertiser: MINI Canada Awards: Best Launch -Silver

EXECUTIVE SUMMARY

Results Period for the Case: 2002 and part of 2003 (Launch date was March 2002).

Base Period Used for Comparison:...