MINI Turbovision

To ensure a successful relaunch MINI needed to re-mark its turf in two ways: increase retailer leads and test drives.

MINI Turbovision

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

January 2007–December 2007

Start of Advertising/Communication Effort:

January 2007

Base Period for Comparison:

Calendar 2006

The MINI has always been difficult to classify. In its...

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