Mini: Mini Countryman

Mini, a car brand, launched the MINI Countryman in Australia to embed it as an exciting challenger SSUV brand in the minds of consumers, and increase sales and consideration.

Campaign details

Brand: MINI Brand owner: BMW Entrant company: ATOMIC 212, Idea creation: Atomic 212 Sydney Market: Australia Sector: Automakers & marques Media channels: Social media, Online display, Mobile & apps, Search marketing, Outdoor, Out-of-home Budget:...

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