MINI - The Little Sh** Disturber that Could

Despite the MINI being a small car it has proven itself to be up for big challenges. This case study covers the six years since its launch, into growing one of the most distinct brand images in the Canadian automotive market.

MINI - The Little Sh** Disturber That Could


Business Results Period (Consecutive Months):2002 – 2008
Start of Advertising/Communication Effort:February 2002
Base Period for Comparison:Historical Trends

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