MINI - On the right road

Four years after its launch in Canada, MINI has one of the most distinct and potent brand images in the Canadian automotive market.
Agency: Taxi

MINI – On the right road

Winner: Sustained Success - Silver

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): 2002–2006

Start of Advertising/Communication Effort: February 2002

Base Period for Comparison: Year Ago

Four years after its...

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