MINI Campaign
Agency: Colenso BBDO Advertiser: Mini Awards: Consumer Durables (Bronze)
Marketing Challenge
When the Agency was appointed in July 2003 MINI sales had eased off after the initial 'launch peak'. In the absence of any news...
Mini - MINI campaign
A new positioning for MINI focusing on two key brand drivers –‘motoring excitement’ and ‘individuality’ resulted in Colenso BBDO introducing the “Let’s Motor” line after it was appointed in July 2003.
