mINI is it love?
Brand Name: MINI Client Name: BMW AG/MINICategory for this Entry: AutomotiveAgency Name: Jung von Matt AG
Summary
The MINI mythos is alive. In the space of a few months the campaign for the MINI has created a wave of excitement. It has positioned the MINI internationally as the premium car in the compact segment. Its 2002 sales target was exceeded by more than 45%, making MINI a major contributor to the most successful year in the history of BMW.