Mini - Is it love?

The agency state that the Mini tradition is alive and the product has been repositioned as the premium car in the compact segment.
  

mINI is it love?

Brand Name: MINI Client Name: BMW AG/MINICategory for this Entry: AutomotiveAgency Name: Jung von Matt AG

Summary

The MINI mythos is alive. In the space of a few months the campaign for the MINI has created a wave of excitement....