MINI - Carfun Footprint Calculator

Butler, Shine, Stern and Partners Sausolito presented a counter-culture viewpoint when MINI found that one in four people were cross-shopping the Prius.

MINI – Carfun Footprint Calculator

Butler, Shine, Stern and Partners, Sausolito


What do you do when one in four people considering the MINI were also cross-shopping the Prius? Present a counter-culture viewpoint to jumping on the hybrid bandwagon. In 2008, consumer values were clearly moving toward being more environmentally responsible and the fun of driving was getting lost in the shuffle. The Carfun Footprint Calculator was on online widget and campaign proving that you don’t have to sacrifice fun in order to be green. And that MINI offers the best Carfun Footprint on the road. Over 300,000 people calculated...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands