Mine's smaller than yours
Ian McAteer
“We didn't have the money, so we had to think!” - Ernest Rutherford
Eight of this year's 18 IPA Effectiveness Awards winners are for brands or clients where the marketing investment was £1m or less....
Mine’s smaller than yours
Advertisers are often too quick to define their campaigns in terms of the size of the available budget, with the typical response to limited resource levels being that the creative will have to 'punch above its weight'.
