Mine’s smaller than yours

Advertisers are often too quick to define their campaigns in terms of the size of the available budget, with the typical response to limited resource levels being that the creative will have to 'punch above its weight'.

Mine's smaller than yours

Ian McAteer

We didn't have the money, so we had to think!” - Ernest Rutherford

Eight of this year's 18 IPA Effectiveness Awards winners are for brands or clients where the marketing investment was £1m or less....

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