Where will the smart money be when FIFA hits Brazil in 2014?

This article looks at the growing conflict between rights holders and social media when it come to controlling the content and the conversation within sport.

Where will the smart money be when FIFA hits Brazil in 2014?

Stuart Cain

I have a confession. For the first time in 12 years, I didn't watch the FIFA World Cup Final in the pub. Some might call this apathy, but I'm putting it down to the digital revolution. Instead of struggling to see the TV whilst talking rubbish with anyone that would listen at the bar, I spent the entire game at home, watching it on my own but still engaged in inane banter with seven friends through Facebook on my iTouch. One of these was even at...

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