The iPad: New Day or False Dawn? - What the iPad Means For Brands

This article looks at what the iPad could mean for brands. Having been hailed by many as being the future to anything it asks whether the iPad has lived up to its hype.

The iPad: New Day or False Dawn? – What the iPad Means For Brands

Ciar´n Norris


People seem to be liking the /'Pad... We've sold one every three seconds since we launched it.

Steve Jobs, June 2010

In terms of technology, 201 0 has undoubtedly been the year of the iPad.

Announced in January, after several years of rumours, released in the US in April and nine more markets in May, by the end of July it should be available in around 20 countries. It has been hailed by many as being the future of everything...

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