Mindshare Vietnam: Ford - 20 Years of Drive
Hong Nguyen, Uyen Pham, Giang Hoang
Ford, an automotive brand, launched a campaign in Asia to create a strong connection, maintain Ranger's leadership, and personalise the path to purchase for different needs, triggering sales of the current model, whilst also driving top-of-mind awareness for the Next Gen Ranger.
Campaign details
Brand: Ford Brand owner: Ford Motor Company Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Vans, Trucks, RVs Media channels:Events & experiential, Mobile & apps, Search marketing, Social media,...
