Minding music and movies

This article discusses how music interacts with visuals to structure attention to ads and improve their effectiveness.

Minding music and movies

Charles Young

It was three decades after the motion picture industry was born before audiences heard the words of the actors, but silent movies were never really silent. From the first, movie makers understood that movies without sound can be deadly boring, so a piano player accompanied the action, to help audiences enter emotionally into the world of the moving pictures. Film makers intuitively understood how music and movies can work together. More recently, researchers in cognitive neuroscience have found that the way the human brain processes music and how it processes movies are far more...

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