Mind the gap: Understanding the area between what consumers say and do can keep you ahead of the curve

Dr Carol McNaughton Nicholls

Research by BritainThinks shows there is a significant ‘say-do-gap’ in people's desire to adopt more conscious consumption behaviours, and what they actually do.

The previous two years have led people to reconsider how they live their lives – not only driven by the pandemic but also increasing awareness of climate change and the tangible impact this is having on day-to-day life. For example, our research has found...

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