Mind Games

Why playing ‘mind games’ can bring researchers closer to different truths behind consumer decisions and can really inspire processes of idea and insight generation.

Mind Games

Hans-Bert Matoul, Stefan Hagl and Michael WittenbergH,T,P, Concept, Germany


From Daniel Kahneman (who won the 2002 Nobel Prize with Vernon Smith) to current 'shooting stars' like Dan Ariely who 'predicts irrationality' and Martin Lindstrom...

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