Milo Teen: More the scan, more the reward

Global food and beverage brand Nestlé ran an interactive digital campaign to increase usage, sales and loyalty for its new Milo Teen nutritional drink.

Campaign details

Brand: NestléAgency: AdtimaRegion: APAC

Strategy

Objective

After over 28 years of entering the Vietnam market, Nestlé has built its success, especially MILO, which has become the first-choice nutritional drink brand for kids. Following the...

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