MILO Philippines: Championing sports in desperate times

MILO, a drinks brand, launched a campaign in the Philippines during the Covid-19 lockdown to help children maintain their physical health.

Campaign details

Brand: MILOBrand owner: NestléEntrant company: Nestlé Philippines, MakatiIdea creation: Ogilvy Philippines, Makati CityMedia: Openmind, Taguig CityMarket: PhilippinesSector: Milk & dairy drinksMedia channels:Livestreaming, Merchandise &...