Campaign details
Brand: Milo Brand owner: Nestlé Entrant company: Dentsu XIdea creation: Dentsu X Jakarta Market: Indonesia Sector: Milk & dairy drinks Media channels: Social media, Online video, Television & Connected TV, Word of mouth, Influencers, KOLsBudget: 500k - 1 million
Executive summary
MILO had the highest market share for the Chocolate Malt Beverage category in 2020. Its success was due to promoting a healthy and active lifestyle to Indonesian families. The pandemic then made way for unhealthy lifestyles and eliminated consumption habits due...