Brand: MILOAgency: DentsuEntrant Region: APAC
Nestlé Milo's strategic objective was to gain real-time insights in order to get instant insights into the everchanging purchasing behavior of its shoppers. The objective was to understand the path to purchase while driving sales through a large network of 35,000+ retail stores. The challenges faced were that the shopper for this product range typically is not the same as the consumers. It is parents typically buy Milo for their little ones so we set out to execute a strategy that would activate shoppers nearby in...