Milo: Enhancing personalization with YouTube's AI-powered solution

MILO, the drink brand, enhanced the personalisation of its campaign targeting young people with YouTube's AI-powered solutions in Vietnam.

Background and Context

MILO identified that Vietnamese youth are under immense pressure from family, friends, school, and society. They often turn to unhealthy drinks to cope with stress, but MILO wanted to provide them with a healthier option. With this objective in mind, Milo launched MILO DYNAMIND, a new drink that provides both physical and mental energy. Following the launch, the harder job of communicating to its audience was on the cards. Since the target audience of the new launch is teens, who are more active on the YouTube platform and importantly are heavily into the K-Pop trend, MILO DYNAMIND...

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