Campaign details
Brand: Milo CerealBrand owner: NestléEntrant company: Nestle Australia, SydneyIdea creation: Connecting Plots, Erskineville / McCann SydneyMedia: UM, SydneyMarket: AustraliaSector: Breakfast cerealsMedia channels: Merchandise & free gifts, Online video, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
Milo is Australia's iconic crunchy chocolate malt drink since 1934. So when Milo Cereals was introduced in 2003, cereal bowls across Australia should have been full of that same choc malt goodness. But whilst nostalgia reigned supreme for the milk drink,...