Miller Lite: Miller Lite brewed in Ohio

Deanna Dane, Sameer Badruddin

Miller Lite, a beer brand, partnered with local media and sports outlets across Ohio to announce its Brewed in Ohio programme to reverse sales declines and grow penetration.

Campaign details

Brand: Miller Lite Brand owner: Molson Coors Group Entrant company: Miller LiteIdea creation: VMLY&R Commerce Chicago Market: United States Sector: Beer & cider Media channels: Online video, Point-of-purchase, In-store, Radio & audio, Social media, Sponsorship - sports, Television & Connected TV, Word of mouth, Influencers, KOLsBudget: Up to 500k

Campaign video

Creative assets

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