Miller Lite: Calorie Burning URL

Miller Lite, a low calorie beer brand, ran Calorie Burning URL to disrupt a competitor’s expensive TV spot during the Super Bowl.

Campaign video: Miller Lite – Calorie Burning URL

Selected creative: Miller Lite – Calorie Burning URL

Credits

Creative agency: DDB Chicago / Alma MiamiAccount Director: Katelyn LedfordAccount Manager: Rachel CadetAccount Supervisor: Oliver GlennArt Director:...