Miller Lite: Calorie Burning URL

Miller Lite, a low calorie beer brand, ran Calorie Burning URL to disrupt a competitor’s expensive TV spot during the Super Bowl.

Campaign video: Miller Lite – Calorie Burning URL

Selected creative: Miller Lite – Calorie Burning URL

Credits

Creative agency: DDB Chicago / Alma MiamiAccount Director: Katelyn LedfordAccount Manager: Rachel CadetAccount Supervisor: Oliver GlennArt Director: Drew ButlerAssociate Creative Director: Guiga Cunha / Paul CarpenterChief Creative Officer: Ari Weiss / Britt NolanChief Production Officer: Diane JacksonChief Strategy Officer: Eric ZuncicCopywriter: Katie SamuelsenCreative Director: Alejandro Juli / Evan SchultzDigital/Strategy Director: Mike NorgardDirector of Music: Alec SternExecutive Producer:...

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