Miller Lite: Beernaments

Miller Lite, a beer brand, increased the relevance of the brand during the 2021 Christmas season by appealing to younger consumers with 'Beernaments'.

Campaign video: Miller Lite – Beernaments

Read the full campaign case study

Selected creative: Miller Lite – Beernaments

Credits

Agency: Alma DDB Miami / Publicis Connect New York / DDB Chicago / DDB San FranciscoArt Director: Ken Bates / Lane HedlerAssociate Creative Director: Carlos Savage Savage / Martin De Ferrari / Oskars TrinitisChairman: Luis Miguel MessianuCo-President & CCO: Alvar SuñolCreative Director: Jonathan Garcia / Juan Camilo ValdiviesoDesign Lead: Dru JennettExecutive Creative Director: Ben Wolan / Christian LiuVP, Executive Creative Director:Jorge Murillo...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands