Miller for Mayor - a clean sweep

This case describes the three critical months leading up to the November 2003 mayoral election for the amalgamated City of Toronto.

Miller for Mayor - a clean sweep

EXECUTIVE SUMMARY

Results Period: August 2003 – November 10 (Election Day) 2003. (see Figure 1)

Start of Advertising/Communication Effort: Mid-July 2003.

Base Period:January 2003 (David Miller launches candidacy) –...