Miller Draft - in search of a new beer idea

Campaign in 1999 by Rainey Kelly Cambell Roalfe for Miller Genuine Draft. Brand launched in Scotland 1992 and rest of UK 1995, had failed to make impact there.
Agency: Rainey Kelly Cambell RoalfeAuthor: N Goodlad

'Miller Genuine Draft' In Search of a New Beer Idea'

BEER AD'S AREN'T WHAT THEY USED TO BE

Beer campaigns are notoriously difficult to crack it's a congested, heavily advertised category that has had high...