Miller Brewing Company: Miller Time campaign

With its Miller Lite "Miller Time" campaign for Miller Brewing Company in early 1997, the advertising agency Fallon McElligott of Min neapolis introduced one of the most controversial ad campaigns of the late 1990s.

Miller Brewing Company: Miller Time campaign

William D. Baue

Overview

With its Miller Lite "Miller Time" campaign for Miller Brewing Company in early 1997, the advertising agency Fallon McElligott of Min neapolis introduced one of the most...