Miller Brewing Company: It's That Time Again campaign
William D. BaueOverview
Although Bates USA of New York had been one of Miller Brewing Company's advertising agencies since 1979, the brewery dismissed the agency from its $45 million Miller...
Miller Brewing Company: It's That Time Again campaign
Although Bates USA of New York had been one of Miller Brewing Company's advertising agencies since 1979, the brewery dismissed the agency from its $45 million Miller Genuine Draft (MGD) account in December 1996 and hired Wieden & Kennedy of Portland, Oregon, renowned for its creative work for Nike.
