Miller Brewing Company: It's That Time Again campaign

Although Bates USA of New York had been one of Miller Brewing Company's advertising agencies since 1979, the brewery dismissed the agency from its $45 million Miller Genuine Draft (MGD) account in December 1996 and hired Wieden & Kennedy of Portland, Oregon, renowned for its creative work for Nike.

Miller Brewing Company: It's That Time Again campaign

William D. Baue

Overview

Although Bates USA of New York had been one of Miller Brewing Company's advertising agencies since 1979, the brewery dismissed the agency from its $45 million Miller...