Miller Brewing Company: High Life Men campaign
William D. BaueOverview
"Only a large-scale decline in American manhood can account for the near disappearance of Miller High Life Beer," claimed Miller Brewing Company in its tongue-in-cheek...
Miller Brewing Company: High Life Men campaign
"Only a large-scale decline in American manhood can account for the near disappearance of Miller High Life Beer," claimed Miller Brewing Company in its tongue-in-cheek "Miller High Life Manifesto," a document created by Miller's ad agency, Wieden & Kennedy, of Portland, Oregon, to inaugurate the new "High Life Men" campaign.
