Miller Brewing Company: High Life Men campaign

"Only a large-scale decline in American manhood can account for the near disappearance of Miller High Life Beer," claimed Miller Brewing Company in its tongue-in-cheek "Miller High Life Manifesto," a document created by Miller's ad agency, Wieden & Kennedy, of Portland, Oregon, to inaugurate the new "High Life Men" campaign.

Miller Brewing Company: High Life Men campaign

William D. Baue

Overview

"Only a large-scale decline in American manhood can account for the near disappearance of Miller High Life Beer," claimed Miller Brewing Company in its tongue-in-cheek...