The veteran fruity soda brand, Mirinda, launches a variety of new flavors every summer to attract young consumers. However, facing the new promotion of many beverage brands, the perception of Mirinda among consumers is getting lower and lower. The brand hopes to use innovative marketing methods to turn the new flavor of soda into an Internet celebrity explosion, and strengthen the connection between the brand and young consumers.
Case details
Brand : Mirinda
Brand owner : Pepsi
Main agency : Mindshare Shanghai
Put on the market : Mainland China
Launch time : April 1, 2019-August 31, 2019
Industry : Beverage
Media channels: video platforms, short video platforms, social media, e-commerce platforms,...
