Miles Laboratories: Speedy Alka-Seltzer campaign

Speedy Alka-Seltzer, an animated puppet who sang and danced in television commercials for the popular antacid from 1954 to 1964, became one of the best-known product personifications in advertising history.

Miles Laboratories: Speedy Alka-Seltzer campaign

E. M. Shostak

Overview

Speedy Alka-Seltzer, an animated puppet who sang and danced in television commercials for the popular antacid from 1954 to 1964, became one of the best-known product personifications in advertising history. The perky puppet, the first major advertising change for Alka-Seltzer since the product was launched in 1931, was the perfect character to exploit the new medium of television advertising. Combining cutting-edge developments in animation with catchy jingles sung by Dick Beals (Speedy's voice for 212 television commercials), the Speedy ads offered viewers an appealing new character with which Alka-Seltzer could be...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands