Miles Laboratories: Speedy Alka-Seltzer campaign
E. M. ShostakOverview
Speedy Alka-Seltzer, an animated puppet who sang and danced in television commercials for the popular antacid from 1954 to 1964, became one of the best-known product personifications in advertising history. The perky puppet, the first major advertising change for Alka-Seltzer since the product was launched in 1931, was the perfect character to exploit the new medium of television advertising. Combining cutting-edge developments in animation with catchy jingles sung by Dick Beals (Speedy's voice for 212 television commercials), the Speedy ads offered viewers an appealing new character with which Alka-Seltzer could be...