Mike’s: mike’s in a beer world

Mike’s Hard Lemonade, an alcopop supplier, increased impressions, weekly mentions and sales in Brazil and Colombia by championing its lemonade to younger drinkers.

Campaign video: Mike’s – mike’s in a beer world

Selected creative: Mike’s – mike’s in a beer world

Credits

Creative agency: FCB New York / FCB São PauloAccount Director: Jack LodgeAccount Executive: Priscila SilvaAccount Manager: Tássia MassumiAccount Supervisor: Logan ButlerArt Director: Fernanda YoshimuraChief Creative Officer: Ricardo JohnChief Strategy Officer: Renata D´AvilaCo-Chief Creative Officer: Gabriel Schmitt / Michael AimetteContent Supervisor: Carolina Venancio / João Paulo CardosoCopywriter: Alexandre Vasquez / Chloe BayhackCreative Director: Alexandre AbrantesDirector of Strategy:James...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands