Mike’s: mike’s in a beer world

Mike’s Hard Lemonade, an alcopop supplier, increased impressions, weekly mentions and sales in Brazil and Colombia by championing its lemonade to younger drinkers.

Campaign video: Mike’s – mike’s in a beer world

Selected creative: Mike’s – mike’s in a beer world


Creative agency: FCB New York / FCB São PauloAccount Director: Jack LodgeAccount Executive: Priscila SilvaAccount Manager: Tássia MassumiAccount Supervisor:...

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