Mike’s Hard Lemonade: Mike’s In A Beer World

Mike’s Hard Lemonade, a ready-to-drink alcoholic beverage, created the first ad campaign within other ad campaigns to recruit 18- to 24-year-old drinkers, cement Mike’s as a beer alternative and become Brazil’s leading ready-to-drink alcohol brand.

Campaign details

Title: Mike's In A Beer WorldBrand: Mike's Hard LemonadeProduct: Mike's Hard LemonadeIdea: FCB New YorkCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsBRAZIL, COLOMBIANon-specific...

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