Mike's Hard Lemonade: Hard Party Prime Minister

A campaign by Mike’s Hard Lemonade (MHL), an alcoholic drink company, in Canada, successfully launched a new range of seltzer drinks through the use of a pretend election.

Campaign details

Brand: Mike's Hard LemonadeBrand owner: Mike's Hard LemonadeEntrant company: FCB Canada, TorontoMedia: Vizeum Canada, TorontoPR: Veritas Communications, TorontoMarket: CanadaSector: Pre-mixed drinksMedia channels: Online video, Social mediaBudget:...